Whether you are new in business looking for your first clients or a few years in and wanting to scale, copywriting is a powerful tool to help you achieve your most ambitious goals. 

Copywriting is everywhere. It’s the words used throughout your website, it’s the way you speak on social media, and it’s how you talk to your audience over email. With so many words being used across so many platforms, it’s important to get your brand’s copywriting right. 

But what exactly makes copywriting worth the investment? Can’t you just throw some words together yourself? 

Well, whether you’re a DIY queen or a business interested in working with a professional copywriter, there are several reasons why businesses of all sizes should invest in copywriting.

Here’s what copywriting can do for your business that makes it worth the investment.

Establishes a distinct personality

When you’re just starting out, establishing a unique personality is key to creating a brand that stands out. Your brand’s personality is what will attract the right clients and customers, so it’s important to use the right words for the right people across your social media, emails, and especially your website. 

However, investing in copywriting isn’t just a necessity for new businesses. If you’ve been in business for a while, there are several instances where it would be a good idea to revamp your website copy or reevaluate your entire brand voice so that your personality shines through. 

You know you’ve got a great service and a unique story to tell, but maybe you aren’t attracting the right clients. Or, maybe you’re struggling to stand out in a crowded market. In either case, copywriting can help! Good copywriting refines and amplifies your brand’s personality and creates a distinct voice that customers will associate with your business. 

Makes your brand memorable

Copywriting is a foundational part of your branding. Usually when you think of branding, fonts, colors, and logos come to mind. But branding is *so much* more than that. 

A major part of branding is centered around your brand values, and copywriting is what brings those values to life. 

Establishing strong, memorable branding is instrumental in building a long-lasting business that stands out among the rest. Memorable branding sets your business up for success by creating a lasting impression with your target audience and converting them into committed clients. 

Gets your business found

While copywriting is a great way to establish your brand’s personality and make it memorable, there’s a technical aspect to well-written copy, too. 

Text is and will always be the foundation of organic search, so it’s important to make sure your website copy is SEO-optimized if you want it to show up when people search for what you do or offer. 

Plus, high-converting website copy that’s memorable and SEO-optimized will likely resonate with visitors enough for them to talk about your business with others, which ultimately helps you gain more attention through word of mouth.

Attracts your dream clients

When copywriting is done right, it hooks in your dream clients. How? Conversion-focused copywriting is created with a deep understanding of the exact clients you want to work with. It understands their needs, speaks their language, and connects with them in a way that feels intimate and conversational. 

All of this combined can be used to help your business attract dream clients who are aligned with your brand and ready to work with you right out of the gate. 

Not only does this empower your business and set it up for success, but with aligned copywriting, you no longer have to worry about attracting clients who aren’t a good fit, or not attracting clients at all. Say goodbye to the feast or famine cycle and sit back and relax while your dream clients find you!

Brings people to action (AKA does the work for you) 

Copywriting is your brand’s hardest-working salesperson. Yes, you read that right! 

If you imagine your website as a brick-and-mortar store, copywriting is the salesperson who welcomes your customers in, guides them through the shop, and encourages them to buy.

Copywriting is a sales tool. When done right, copywriting sells your services for you by saying all the right words to the right people, and acting as a friendly, familiar face along the way.

Makes your business money

At the end of the day, you want your business to make money, right? Copywriting creates new opportunities for your business to grow and make money by attracting your dream clients and bringing them to action. 

Your website is your business’s biggest sales and marketing tool, and copy is the foundation of it. Copywriting that is tailored to your dream client and amplifies your brand’s voice will build trust with your audience and that audience will become a loyal customer base. And at the end of the day, a loyal customer is what will make your business money for years to come.