Bali Organix’s Brand Persona is Health Conscious Mentor 

what do they sound like...

the project

Bali Organix offers organic green coffee that originates in Bali and promotes better health from within. Their values focus on sustainability, direct trade, 100% organic and locally grown ingredients, and preservation of ancient cultures. 

They needed an 5-part upsell email series for one time Organic Fit Green Coffee buyers with the goal of upgrading them to monthly subscribers. This would also serve to welcome them as new fit green coffee drinkers and establish a deeper relationship with them. I worked on both the email copy and design of the email. I focused on creating emails that meshed well with their brand and their website.

For this email upsell series, they wanted to focus on building a quality relationship with their customers and provide value to them on top of working towards the upsell. The voice would highlight the positive qualities of the fit green coffee and establish social proof. 

My goal was to build rapport and build up to stronger sales. I also worked to open up two-way conversation with prompts and calls to action.

I started with soft sales in the beginning by simply mentioning the upgrade opportunity and showing the value of being a consistent fit green coffee drinker. By the end of the series, I transitioned to focusing solely on upselling the subscription. 

brand vibes

Nature-inspired

Friendly

Inspirational

Mindful

Optimistic