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money and wealth coach
Omg I need this too!
The First Gen Mentor
services: website copy
Giovanna "Gigi" Gonzalez, founder of The First Gen Mentor, is dedicated to transforming how first-generation women of color, particularly Latinas and BIPOC, interact with money. Gigi's mission is to empower others to understand and take control of their financial futures, with the ultimate goal of building generational wealth.
The First Gen Mentor’s Brand Persona is Bold Money Advocate!
what do they sound like...
the project
Giovanna wanted a website that would simultaneously resonate with 3 target audiences: 1) Women of color, first gen Latinas, + BIPOC youth who learn from her 2) Companies + higher institutions who hire her to speak 3) Brands who partner with her.
It was important to her that anyone who reads her website copy, knows that she is highly qualified and educated around money, is trustworthy and professional, and genuinely knows how to resonate and connect with her audience in an authentic way—because she was in their shoes once.
When writing her copy, I made sure her brand voice felt natural and authentic to her, as she is highly visible and is bold in her messaging. I built a brand voice and messaging strategy that would be unapologetic in how she felt about how she stands out as a coach, speaker, and mentor, while also highlighting how her real life experiences and education make her the real deal.
Since launching her website in 2022, Giovanna has started writing her own book, has elevated her online presence as a professional influencer, and has enjoyed an influx of opportunities and visibility that makes her stand out.
brand vibes
professional
knowledgeable
trustworthy
non-judgemental
industry-disruptor
- hilary jean, brand photographer
"She's 100% worth it!"
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a match made in heaven
I was going through a rebrand and my timeline kept getting delayed because I would procrastinate writing the copy. I was moving away from low ticket offers to high ticket sales and I needed a website that matched the experience I would be providing. I felt really overwhelmed anytime I'd sit down to try and find the words for my new services, so I decided I'd save more time and money by outsourcing it to an expert and someone that actually enjoyed doing it.
I chose to work with Marissa because her about me page and the copy on her own site is killer, she's passionate about what she does, and she really took the time to listen to my needs. I felt like I was rambling all over the place on our phone calls, but she was patient with me and had a magical way of breaking that down into tangible copy that sells. Not only that, but she's very professional and provides a great client experience, so I always knew what was happening and when I'd receive deliverables.
Since working with Marissa, I have been able to achieve my goals of booking countless photography clients at high ticket prices. The new website helps potential clients understand my process and the experience I'm providing and the copy makes it so much easier for them to understand why they need to book a discovery call with me.
If you're on the fence, don't be. She's 100% worth the investment.
I need these results!
"I chose to work with Marissa because her about me page and the copy on her own site is killer, she's passionate about what she does, and she really took the time to listen to my needs. I felt like I was rambling all over the place on our phone calls, but she was patient with me and had a magical way of breaking that down into tangible copy that sells. Not only that, but she's very professional and provides a great client experience, so I always knew what was happening and when I'd receive deliverables.
Since working with Marissa, I have been able to achieve my goals of booking countless photography clients at high ticket prices. The new website helps potential clients understand my process and the experience I'm providing and the copy makes it so much easier for them to understand why they need to book a discovery call with me.
If you're on the fence, don't be. She's 100% worth the investment.”
