The Fox Den Learning, founded by Ashley Albano, is an innovative learning center dedicated to empowering students through personalized, student-led lessons. The Fox Den Learning team is passionate about fostering a love of learning and building confidence in students, helping them to thrive in an environment that aligns with their unique needs.
Alyssa was going through a rebrand and needed a brand new website that would help her expand her services, highlight her teaching philosophy, and portray a cozy, warm, and inviting brand voice.
When writing her website copy, I put myself in the shoes of the parents who are looking to find a learning center that would enrich and empower their kids—one that would fuel their curiosity! My biggest focus was in the transformation that a kid could make from potentially shy or atleast curious about learning something new to a confident, well-rounded, and creative kid.
I wanted her copy to reassure parents that bringing their kid to the learning center was a great choice, while also exciting any kids who would be reading to want to come and learn too. I focused on building trust through sharing their values, their process, and their teaching approach.
I reached out to Marissa last year during our rebrand, and I couldn't have been happier with how things turned out. After I received the copy written for my new website, I was in tears. Marissa captured the essence and personality of my company unbelievably well! She achieved something that I couldn't have done on my own. I would wholeheartedly recommend CopyCrush to anyone!