Working with a copywriter on your marketing copy has the potential to transform your messaging for your small business into a powerful magnet for ideal customers and clients. The right copywriter can help you get your message out to the right people, boost your revenue, and exponentially grow your business. But, if you’ve never worked with a copywriter before, the process of working with one might seem like a total mystery to you.
Whether you’re looking for copywriting for your website, blog, social media, or email marketing, one of the most important aspects of finding the right copywriter to hire for your business is making sure you two will mesh well together throughout the duration of your project and that they have a clear, transparent process from start to finish.
I absolutely love answering questions about my process on my exploratory calls, because I want to make it clear that I’m just as invested in my clients’ projects as they are. I want you to have full confidence that we’re on the same page and that we’re a great match!
So, here’s my copywriting process from idea to launch:
It all starts off with a free exploratory call! This is our opportunity to get to know each other, explore your copy needs, and see if my vibes match your vibes.
Once we hammer out the details, I will ask you to fill out a brand voice development guide to get a feel for your desired tone of voice and writing style. This is also a resource for me to learn tons about your business that I can use when writing for you.
Research, Writing Prep, & Wireframe
Before I write any copy, I spend time immersing myself into your brand, your target audience, and the project itself. Not only do I mull over ideas in my head, but I take time to do research and create a general layout (wireframe) of the copy, which serves as the foundation of the project.
Early on in the project, I will send you a writing sample of your new copy. This is the perfect opportunity to fine-tune how you want your copy to sound and to make sure we’re on the same page.
Next, I get busy writing up a storm for your copy project. Since open and honest communication is incredibly important to me, I will stay in contact with you along the way. I also always welcome you to check in with me or chime in with any new info you might find helpful for me.
2 Rounds of Revisions
One thing all writers must have is thick skin. I offer up to 2 rounds of revisions to make sure that you absolutely love your new copy.
Hurray! We made it! Now that your copy is finalized, you are free to add it to your website, email, social media, etc! I’ll be there beside you cheering you on as you launch!
Now that you know more about my process, I hope it makes you feel confident in your choice to work with me as your copywriter!
If you’re ready to start a new copywriting project with me, book your free exploratory call to chat about how I can work with you to deliver copy that is oozing with your brand vibes and demands your target audience’s attention.