Of all the different forms of marketing, do you know which one has the highest ROI? Hint: it’s what this blog post is all about.
That’s right — email marketing!
There are a ton of powerful email marketing stats out there, but this one really blew me away: For every $1 spent on email marketing, you can expect an average of $42 in return.
Bottom line: Regularly using email to market your business could lead to more revenue!
But trust me, I know it’s easier said than done. Especially when you’re busy actually running your business and have so many other things on your to-do list.
You know you need to be sending marketing emails, and you don’t need me to tell you how valuable a tool email marketing is. I get it!
But I’m here to assure you that there are very doable baby steps you can take to re-engage your list and consistently send them emails that will help you make more sales, get more bookings, and even land amazing new clients or customers!
Here are 8 steps to revitalize your email list and get better engagement.
1: Create a nurture sequence to re-engage with your list
First thing’s first, if you have an email list that’s gone quiet, you need to slowly work yourself back into your subscriber’s inboxes. How, exactly? By creating a nurture sequence. An email nurture sequence is a series of automated emails that are designed to lead, or nurture, subscribers down the sales funnel. A nurture sequence is a good way to ease back into your subscriber’s inbox without them feeling like they’re getting spammed!
Your first email should be a re-introduction and acknowledge the fact that you went radio silent. You can make it quick, something like ‘did you miss me?’ followed by a brief sentence or two about your hiatus and what they can expect from this list going forward.
There’s no need to pretend like you have it all together. We’re all human! In fact, your email list will appreciate your honesty which will make you more relatable.
2: Focus on sharing value and establishing a stronger connection with your list
Never send an email just for the sake of it. Sending too many emails, especially if they don’t offer any value to your readers, is the quickest way to lose trust with your list. They’ll hit unsubscribe as soon as they can find the link.
It takes a lot of commitment to subscribe to an email list these days. Honor that commitment by giving your subscribers valuable content and making their time spent reading your email worth it. Every email should have a purpose and be fun and easy to read.
3: Choose a schedule and stick to it
There’s a reason they say consistency is key! It’s important to stay memorable and give your audience something they can count on. Consistency not only builds your brand awareness, but it also builds trust between you and your subscribers.
The easiest way to make sure you stay consistent in your email marketing efforts is to create and schedule your emails ahead of time. Spend a day writing all of your email copy and getting the emails set up in whatever platform you use, whether that’s Mailchimp, Constant Contact, or another tool.
4:Write stronger, more interesting subject lines
The subject line is the first thing your subscribers will see and determines whether or not they’re going to even open the email in the first place. So, no pressure, but it’s important to get this element right!
Know your audience and use the subject line as a chance to talk to them like you would in person. As you’re working on re-engaging your list, it’s also a good idea to A/B test your subject lines to see what works. A/B testing involves sending two different subject lines to your list so that one half receives subject line A and the other half receives subject line B. You can compare the results and see which line got more opens, clicks, etc., and use that to refine your subject lines going forward.
5: Focus on quality copywriting and a clean, readable layout
Think about how many emails you receive a day. How much time do you actually spend reading them? That time is probably even less if you open an email and see a big block of text. No one has time (or the attention span) to read extra-long paragraphs!
Most of us just scan emails. This means that your emails should be formatted in a readable layout that’s easy to follow. Use short sentences and break up paragraphs where you can.
Make the time you have with readers count by focusing on clean, quality copywriting.
6: Offer a freebie as a peace offering
What’s the one thing that gets you to sign up for an email list? A freebie, right? No one can turn down free stuff.
If you want to revitalize your email list and get them to engage again, a freebie is a great way to do it! Your freebie could be a checklist, a worksheet, essentially anything that’s relatively easy for you to put together but also offers value to your target audience.
7: Segment your email list
If you want to increase your chances of engagement, let your subscribers tell you what they want to hear most from you. To do this, give them options when they sign up for your email list. Options can include:
Providing options is beneficial for everyone. It gives your subscribers the chance to choose what they want to receive, which puts some personalization and control in their hands. But it also gives you a better understanding of what they want more of and allows you to segment which ultimately helps you build stronger, more engaged lists.
8: Include clear calls to action
Finally, each email you send needs to end with a clear call to action (CTA). What do you want the reader to do next? What action can they take that will be beneficial for both of you?
The point of a nurture sequence is to slowly build trust and credibility with your list so they will eventually be warmed up to whatever it is you have to offer. Maybe it’s an online course, a product, or your service.
Whatever action you want them to take after they read your email, make sure it’s clear.
And while we’re on the topic of CTAs, don’t be afraid to add some personality to it! Whether your CTA is in the form of a link or a button, stay away from using phrases like ‘click here’ or ‘learn more.’ Instead, infuse personality-driven copywriting into the mix by using a conversational, first-person tone like, ‘I’m in!’ or ‘Tell me more!’ Sounds much more personal, right?
Ready to re-engage your email list?
Book your free exploratory call to chat about how we can work together to create personality-driven copywriting that makes your emails shine!