So you’re launching your small business, applying for your business license, creating your social media profiles, outlining your products or services, and building your website.
What an exciting time for you! You’re DIYing what you can like a resourceful boss, and everything is going as well as it can go. But you’ve been putting something off. You’ve been ignoring that dreaded about me page that you’re going to have to write sooner or later. It feels like every time you sit down to write about yourself, it’s the hardest thing you’ve ever done!
It’s so easy to talk up your best friends or partners. You know all their best qualities and how talented they are at what they do. You can go on for days! But as soon as you sit down to talk yourself up, it’s all crickets. Well, my friend, you’re far from alone! Not by a long shot. Most people struggle with talking about themselves, and in turn, have trouble writing their about me pages. But here’s the thing–your about me page isn’t actually about you. You’re thinking too much about you and not enough about what you offer and what your audience needs.
If you take a step back, the about me page is about more than writing about yourself and your accomplishments. It’s about connecting with your audience, being memorable, and showing them that you’re the one for the job.
So, to help you get started on the about me page of your dreams, here’s a quick about me page run down:
Your about me page may be about you on the surface, but it goes much deeper! The purpose of this page is to show your target audience how they will benefit from working with you and position yourself as not only an expert in your field, but an expert that is memorable and fun to work with.
Your about me page should answer these questions:
Who are you?
What do you do?
How can you help your audience?
What is your experience in the field?
When did you start doing what you’re doing?
Where are you, if relevant?
How will you accomplish what you claim to do?
An about me page doesn’t have to look any certain way. But if you aren’t sure where to start, here’s an outline that can help:
Section 1: Address your audience’s pain points.
Section 2: Tell your story. Introduce yourself and talk about your credentials and experience. This can also include something fun and quirky about you.
Section 3: Outline how you can help your audience.
Section 4: Lists the benefits your clients may get from working with you.
Section 5: Include a call to action.
If writer’s block is still putting a damper on your ability to finish your about me page, then try these exercises:
Write down a list of what makes you different and uniquely equipped for the task. Don’t worry about making these sentences perfect yet.
Practice writing about yourself before officially writing anything that you’ll publish.
Give yourself an allotted time to write freely on the subject of you and your biz. Give yourself around 10-15 minutes.
Before you hit publish on your about me page, make sure to avoid doing any of the following:
Don’t forget to include a call to action–– Your about me page is a valuable tool to grow your client list and build your business. Make sure you’re making it easy for your potential clients to work with you.
Don’t write anything you don’t truly believe in–– If your about me page copywriting doesn’t match up with your values or align with your “why” then your audience won’t resonate with it either.
Don’t make this page all about yourself–– This may be your about me page, but this is not just about you. This is about showing your audience that you’ve got what it takes to knock their project out of the park! They want to know: are you qualified, will it be pleasant working with you, and will you deliver?
Don’t be afraid to be yourself–– This is your chance to show your audience you have the same values as them, you relate to them, and that they’ll LOVE working with you.
Don’t forget about your brand–– Match your tone of voice with the rest of your online presence, including your website, social media, emails, etc. You don’t have to be overly corporate if that doesn’t match your brand.
Use these tips as a starting point to create an about me page that will hook your ideal clients and make them fall in love with your biz! And most importantly, just remember to have fun with it!
If the thought of writing about yourself still feels like pulling teeth, you’re still not alone! If you want an about me page that captures your personality and showcases your talents without writing one yourself, then let’s chat! I can craft an about me page that feels like I can read your mind, so that you can focus on the parts of your business that you enjoy. Book a free exploratory call with me today to get the conversation started.